Tappan Zee High School junior Miranda Wozniak won the Sports Career Consulting Super Bowl LV Promotion Competition! Edrian Tavares, Alexa Payne and partners Tyler Tobin and Dylan Handelman earned honorable mentions for their submissions.
This national contest challenged students to develop a point-of-purchase (POP) display representing a consumer goods brand tied to Super Bowl LV and received more than 100 entries. TZHS Business teacher Darrell Flynn tasked his Entertainment and Sports Marketing class with developing concepts.
“All of my students did a fantastic job with this project. I am excited for Miranda and was especially impressed after seeing over 100 entries were judged. Her idea was very creative, and she did a great job explaining how her display would increase sales,” noted Flynn.
Wozniak’s POP concept featured a locker room display constructed with cases of Pepsi and Doritos, large enough for shoppers to walk through. “I thought about what you normally would see in a grocery store and how I could make it different,” she explained. “This project was interesting because I saw so many different ideas.”
Here’s what the judges had to say:
“Super concept for a POP display, love seeing a different approach to building a display using product…typically, you’ll see a grocery display spelling out the words “Super Bowl” or the names of participating teams. Ms. Wozniak’s idea levels that concept up by building a locker room featuring product. We can imagine it being an awesome experiential display to walk through, and something that would most certainly attract the attention of shoppers leading up to the big game.”
“It isn’t just about the display… We really liked the product integration with soda boxes for columns, and chips integrated into the locker stalls. At the end of the day, the success of a promotion is measured by sales so it was great to see Ms. Wozniak keep her eye on the prize.”
Wozniak says that the class and competition have also made her a more conscious consumer. “I would never have thought that the displays that you see in the store were connected to entertainment or sports marketing,” she noted. “It’s cool that I was able to create something that could be in a store.”
Congratulations to Miranda, Edrian, Alexa, Tyler and Dylan! Learn more about their projects on the Sports Career Consulting blog.
